Since 1987, the Huntsman World Senior Games has touched the lives of countless individuals by providing a fun, safe, and challenging world-renowned multi-sport competition for athletes over the age of 50. Balance of Nature has been providing a means for individuals to live active, healthy lives through complete nutrition since the early 1990s. Seems like a match made in heaven!

“Our goal has always been to help people live their best lives possible,” said Games CEO Kyle M Case. “We’ve done that through competition and education. Balance of Nature has that same goal. They achieve it through balanced, whole-food nutrition. These organizations are the perfect complement to each other.”

After the initial meeting, everyone from both teams knew they needed to be working together.

Dr. Douglas Howard, Balance of Nature Founder, described this partnership as “one of the most fulfilling in the history of our company.” He continued: “We have such respect for the Huntsman World Senior Games. It is an honor to link arms with them in the cause of contributing to the well-being of seniors around the world.”

Once the details were drawn up, the Games proudly welcomed Balance of Nature to the family as their first ever World Champion Sponsor. Balance of Nature will provide generous financial support as well as assist in marketing the Games to an even wider audience.

“We expect to make a very helpful impact with the Games” said Dennis Leavitt, VP of Public Relations at Balance of Nature. “We are committed to assist senior athletes in living healthier and happier lives, and we trust our ability to lend support and strength to the Games and to those who participate in any capacity during the Games in 2021 and beyond.”

The sponsorship agreement will be in place through the next five years.


The Huntsman World Senior Games is a worldwide leader in active aging and hosts the largest annual multi-sport event in the world for athletes aged 50 and better.  Each October more than 11,000 athletes compete in their choice of 35 different sports in St. George, Utah, USA. The Games also hosts a weekly podcast, The Huntsman World Senior Games Active Life, that focuses on helping listeners get the most out of their lives.

Balance of Nature provides simple, common-sense solutions for healthy living that give hope and empowerment to people around the world. Balance of Nature's proprietary formula of 31 Fruits and Veggies, along with their all natural Fiber & Spice blend, provides people with the nutrition of over 10 servings of fruits and vegetables each day. It is “Real Food. Real Science. Real Nutrition.” Balance of Nature founder, Dr. Douglas Howard, is one of the nation’s leading researchers in phytonutrition. Its corporate offices, manufacturing facilities, and distribution headquarters have been located in Washington County, Utah since its founding in 1993.